Marketing of University of Wollongong in South Korea Research Paper

Marketing of University of Wollongong in South Korea - Research Paper Example The report tries to analyze the different aspects of launching this new service and to study the market elements to identify the feasibility and the success possibility. Also, the report is trying to analyze the socio-cultural environment of South Korea to understand the market size and the current opportunities. A multiplicity of marketing strategies of the country need to be studied and the resultant changes in legal policies need to be identified. The country overview of this report is meant to understand the historical development, the geographic and demographic overview, government structure and economic strategies. Also, the marketing feasibility plans is based on the marketing mix, and Hofstede’s cultural dimensions. South Korea is Asia’s one of the most affluent nations. It was a part of unified Korea until 1948. But after 1948 the two countries separated to be named as South Korea and North Korea. North Korea, a communist nation fell into the trap of totalitarianism and also poverty. The two Koreas went into war after their partition which ended in 1953. But there was no peace agreement. South Korea or Republic of Korea has a population of around 50 million. The capital of the country is Seoul, a vibrant and modernised city. The area of the country is around 100,000 sq km. The country follows two major religions Buddhism and Christianity (BBC News, 2010). The monetary currency of the country is Won. The country is a nation with vast knowledge and technical skills. They export products like electronic products, transport equipment and machinery. They have a technical know how and superior technical product developing skills which has made them into one of Asia’s most technically superior nation. South Korea has grown into a major economy and also has transformed into a democracy. The standard of living in Korea is very high. The

Research Proposal a Study on Web Portals Essay Example | Topics and Well Written Essays - 1750 words

Research Proposal a Study on Web Portals - Essay Example Web portals enable people to connect with each other on the internet and share ideas, access useful information and other resources online. Portals are usually available throughout and can be accessed at any time by users. The databases are often updated regularly with the latest information. This study seeks to find out more information about web portals, their use and role in education and business as well as their impact on human communication. A Study on Web Portals Introduction The World Wide Web has been experiencing unprecedented growth since its inception and has been reinvented regularly to meet new demands and requirements of the business and social life making it to become the leading internet application (Erl, 2005). To many people, the World Wide Web has even become synonymous with the internet. One of the biggest reinventions of the World Wide Web is the introduction of web portals. Web portals have had a huge impact on creation of web pages for both corporate businesse s and education institutions such as universities and colleges (Hazra, 2002). Web portals have also greatly altered the way people access information on the internet through the web pages. There are various types of web portals, each serving a different purpose. The most common types of web portals include corporate portals, vertical and horizontal portals, regional and government portals, hosted and domain specific portals. Horizontal portals are those that cover a wide area while vertical portals are only based on one functional area. Regional portals are used for accessing local information about a place such as the weather forecast. Government portals on the other hand are used for storing government records Businesses can use web portals to interact with their clients and customers, or let their customers interact with one another, sharing information about available products. Clients and customers can easily access the businesses website and make enquiries about products and s ervices, place orders or make recommendations to the business (Erl, 2005). This has made online businesses easier to manage and helps corporate organizations interact with the outside world. The fact that web portals are available on the internet gives businesses an edge in that their customers and clients will still be able to access business information beyond working hours. The government can also use the web portal to keep its records and make them available to the public, especially in this era of democracy where people feel the urge to access government information. Government records can safely be stored online and accessed by interested individuals. Another area where Web portals have had a huge impact is in education. Web portals are very effective tools for inculcating scientific knowledge and other information in schools. Users can connect with one another on web portals to form learning communities where they can access relevant information, resources and expert knowledg e and assistance. Web portals also allow users to share and exchange ideas, engage in useful discussions and conduct activities that promote their learning. Online libraries and catalogues are often regularly updated with the latest information. Web portals have made simulation of education in real life much easier as compared to other types of web pages. A web portal can serve as scientific as well as an educational tool for its uses. It provides a platform whereby resources, information, and experts in science can meet and exchange ideas. Moreover, it will create an online opportunity for researchers to further their fieldwork and establish a bridge between class work and field work. The web portal is aimed at enriching its information through accepting contributions from people